Wednesday, March 10, 2010

Cancún Launches New Tourism Campaign with Fashion Show

Ágatha Ruíz de la Prada

“I’ve never had a fashion show at a beach or in daylight, so for me it’s going to be a surprise. I don’t know what’s going to happen!" Ágatha Ruíz de la Prada divulged before her fashion show in Cancún which also featured local Méxican designers Pineda Covalin, David Salomon, Daniel Espinosa and Erika Flores. The Cancún Convention & Visitors Bureau kicked off their new tourism campaign, “Cancún and the Treasures of the Caribbean” at the La Amada Hotel in Playa Mujeres with a stunning fashion show on the beach. Media from the U.S., Canada and Mexico, along with local socialites and dignitaries attended the show that celebrated international and local fashion design.

Pineda Covalin

Designers Cristina Pineda and Ricardo Covalin of Pineda Covalin showcased a rich collection of beautifully patterned dresses in green, mustard yellow and a gorgeous pink dress with tiered ruffles. It’s clear the design duo is inspired by their rich culture and history, and is taking the international design world by storm.

Erika Flores

Erika Flores showed a locally inspired floral swimsuit, white and colorful cover-ups, long and short dresses and even stunning wedding gowns.

Dress by David Salomon, jewels by Daniel Espinoza

Cancún-based designer David Salomon perfected the little black dress on the runway (accented with jewelry by Daniel Espinosa), but we couldn’t help but swoon over his asymmetrical, sky blue gown. Spain’s Ágatha Ruíz de la Prada sent architectural gems down the runway that were full of color and shape. Factio favorites included a green tulle mini dress embellished with her signature hearts and a pink button-down romper, among several other candy colored confections. “I would like to be remembered as a very colorful designer,” she told us. (Read our exclusive interview with the designer here). After the show, VIP’s dined on gourmet cuisine from five of México’s top chefs serving signature dishes like tikinxic style fish and lobster pizza.

In launching “Cancún and the Treasures of the Caribbean” from February 28th to March 6, Factio had the opportunity to check out all of the latest activities and destinations in the region that makes this campaign so unique, such as the Selvática zip lines in Puerto Morelos for the adventure seeker; Holbox Island, the perfect destination for pure and subtle luxury; and snorkling in Cozumel, home to one of the best reefs in the region. For more information about Cancún, visit

To view more images from the fashion show, click here.

*Photos by Factio Media

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