Givenchy Spring 2010 Ad Campaign

Mert Alas and Marcus Piggott came together for the second time to shoot the Givenchy campaign for the spring 2010 collection. The campaign features Mariacarla Boscono and Natalia Vodianova along with four male models including Simon Nessman and Emil Dostovic. The ads showcase the graphic new collection by Riccardo Tisci, who was asked earlier this year for a hint on his new campaign and replied, “Four men, two girls, all shot together. No celebrities, just models — but models that have become celebrities in their own right.” Along with the geometric black and white striped designs shown in the ads, the collection also includes unique prints that have a young Arabian feel.
-Emily Ekern