Geren Lockhart at NY Fashion Week

California designer, Geren Lockhart, will be launching her first Spring 2009 collection at New York Fashion Week on September 3 from 6-8 at the Bowery Hotel.

The buzz is that Lockhart will present an installation, which will give a nod to Vanessa Beecroft and her collection of deep colors and wovens was inspired by travels to Capri, Buenos Aires and Sydney.
-Katherine Mingey

Sears at New York Fashion Week?

When you think of Sears, high fashion does not come to mind, but the discount retailer is looking to New York's upcoming September fashion week to try and change their image.

Sears announced they will unveil a lifestyle exhibit on September 10 in New York's Bryant Park alongside some of the most famous designers in the world. The exhibit will be open to the public and will showcase brands that Sears currently sells as well as introducing new brands, such as a clothing line by rapper
LL Cool J.

According to Reuters, Amy Dimond, Sears spokeswoman said, "What we really wanted to do was bring a taste of Fashion Week to people who would normally never get to sit under the tents or get to see a runway show".

There will also be an exclusive kick-off party in hopes to get some of the fashion industry executives to take a peek at the retailers new image.
-Katherine Mingey

Justin Takes on New York Fashion Week

Justin Timberlake lovers are holding their breath for New York Fashion Week! The former boy band, gone solo singer will be performing at not one, but two shows this fall. His first performance will take place at Fashion Rocks this September 5^th, while his next is scheduled only two days later at the Roseland Ballroom. Here, Timberlake will take the stage amidst models strutting his William Rast clothing line. Timberlake is no stranger to this type of performance – having presented the same William Rast brand in L.A. two years ago. Then, the collection was considered a flop since it never took off the ground. Now, Timberlake, partner Trace Ayala, and two new creative directors have since remodeled the former flop into a fresh new collection. William Rast has already hit a high note with celebrities, such as Jessica Biel and Jessica Simpson, who love their William Rast jeans. The show has been predicted to have one of the most star-studded audiences of the season – and with Timberlake as the new face of the line’s latest ads, William Rast is already being anticipated to be a success.
-Jackie Medler