Sears announced they will unveil a lifestyle exhibit on September 10 in
LL Cool J.
According to Reuters, Amy Dimond, Sears spokeswoman said, "What we really wanted to do was bring a taste of Fashion Week to people who would normally never get to sit under the tents or get to see a runway show".
There will also be an exclusive kick-off party in hopes to get some of the fashion industry executives to take a peek at the retailers new image.
-Katherine Mingey
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