Thursday, August 21, 2008

Saks Fifth Avenue's 10th Anniversary for Key to the Cure

It is Saks Fifth Avenue's 10th anniversary for their Key to the Cure campaign, which helps to spread women's cancer awareness. The campaign will kick off this year's initiative on Tuesday, October 14 at Top of the Rock and Gwyneth Paltrow will be the 2008 Key to the Cure ambassador.

For this year's initiative, blogger Lori Raimondo will be trekking across the country, 5,000 miles to be exact, and then writing about her experience at The Entertainment Industry Foundation and Mercedes-Benz USA will be joining Saks in co-sponsoring Raimondo as she makes her way to 10 Saks stores in San Francisco with stops in Beverly Hills, Phoenix, Dallas, New Orleans, Atlanta, Indianapolis, Chicago, Chevy Chase and New York, where she will meet community leaders, survivors, friends and supporters.

To aid in her travels, Raimondo will be driving in a limited edition Mercedes-Benz S550 Sedan that was designed for Key to the Cure. Mercedes-Benz will donate $1 million to the cause from the sales of the vehicles.
-Katherine Mingey

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