Josie Maran started her makeup line in order to give something back. Organic and natural ingredients give the makeup a lighter feel than most heavy powders. This is because at one point in Josie’s life she did not believe in makeup and preferred to go without it. The proof is evident in the sheer wear of the makeup. Josie Maran Cosmetics gives a woman a fresh, youthful glow and doesn’t allow makeup to weigh her down, while they accentuate and bring out a woman’s natural beauty instead of covering up who she really is.
We caught up with Josie to hear all about her organic line of makeup...
Runway To Retail: Tell us about your cosmetics line!
JOSIE MARAN: The products are made with superior ingredients and housed in chic, biodegradable packaging, embrace eco-friendly initiatives wherever possible. All Josie Maran Cosmetics formulas are created with natural, organic, nontoxic and gentle ingredients (including avocado, soybean, and shea butter), as well as innovative proprietary formulas that allow them to look and feel just like high-end luxe brands, so there is no longer a trade off between luxurious and natural. Our efforts include small but important steps – printing only when necessary and using recycled paper and eco-friendly products in our day-to-day operations. Our display units at our retail counters have been constructed from sustainable materials and we do our best to be responsible in our manufacturing and shipping materials. We learn as we go and these things take time, but we're getting there.
RTR: What made you want to create an organic line of cosmetics?
JM: I grew up in
RTR: Where do you shop worldwide? Where do you shop online?
JM: Evidence of Evolution (www.evidenceofevolution.com) makes the coolest dresses and shirts for women, plus shirts and hoodies for men. Locally designed and sewn in
RTR: What is the perfect summer day for you?
JM: Summer is my favorite time of year! I think it's because everyone seems to have that happy, healthy glow that only summer can bring. I love nature and am inspired by it, so a typical summer day is being outdoors with my daughter Rumi Joon.
RTR: What is the best life/career advice that you have ever gotten?
JM: EcoFabulous superstar Zem Joaquin is a new friend of mine, and she recently told me that it’s always important to “walk the talk.” This is something I’m definitely conscious of since I always want to be truthful and genuine personally and professionally. Being an entrepreneur, activist and mother keeps me on top of always trying to practice what I preach.
Tell us about your signature style.
JM: I am hardly your typical glamour girl. In fact, I didn’t even like to wear makeup when I first became a model. I am a child of bohemian artists; I grew up in
Josie Maran Cosmetics are now available online at www.josiemarancosmetics.com and throughout select Barneys New York counters.