Monday, August 18, 2008

Shower with Brad Pitt, Well, Kinda

Pitt and Kiehl’s have teamed up to launch Kiehl’s new Aloe Vera Biodegradable Liquid Body Cleanser. The soap is made free of parabens, sodium lauryl sulfate, dyes, and packaged in 100% recycled plastic. Brad Pitt has decided to stay strictly behind the scenes of this awesome and new environmentally-friendly cleanser. Likewise, Kiehl’s will be donating 100% of proceeds to JPF Eco Systems – another Pitt & Kiehl’s green created operation that works to support a mixture of ecologically friendly projects. Missions such as, Make it Right, a post-Katrina charity that helps build green homes in New Orleans will reap the benefits of Brad’s handiwork – down to the label that will adorn Mr. Pitt’s own handwriting. Disappointingly, Mr. Brad Pitt has shied away from appearing in any advertisements for this new soapy delight by Kiehl’s for this October – so it’s up to us to use our imaginations!
-Jackie Medler

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