Friday, August 29, 2008

iPhone Your Way to New York Fashion Week

We live in a world where information is right at our fingertips and the new iPhone application from is a prime example. This week, introduced a new iPhone application, which is designed to enable the fashion obsessed to have full access to the runway no matter where they live.

The application (which is available only for iPhone) will initially offer videos and photos from couture collections in July. It will then be updated regularly beginning September 5 with the New York ready-to-wear collections.
Jamie Pallot, the editorial director of Conde Nast Web sites, told the New York Times that the morning runway shows will be available by the afternoon and the evening shows should be available by the next morning.

Pallot has tested an early version and you can expect features such as; a welcome screen listing new shows on one menu and blog items on another, ability to open a window that shows the looks in a grid, you will be able to enlarge images and even be able to reveal the model's name and a concise review of the show by tapping on any of the photos from the shows.
The hope is to eventually be able to include photos and videos from hundreds of shows in New York, Paris, London and Milan.
-Katherine Mingey

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