WatchCouture by Alberta Ferretti and Chopard

Alberta Ferretti and Chopard have created the WatchCouture. It is a precious white gold and diamond watch that has drop shape diamonds sitting on a chiffon knot.

The one-of-a-kind watch will debut on August 27 at the Venice Film Festival and according to Ferretti, creating a precious watch tied to the wrist by a bow is a synthetic symbol of couture.

However, it is not the first time these two brands have collaborated. Back at the 2007 Venice Film Festival, Chopard’s creative director Caroline Gruosi-Scheufele and Ferretti were first introduced.

They became instant friends and went on to create a stunning dress for the Cannes Film Festival that year, which Bar Rafaelli wore on opening night. Later the dress was auctioned off for $486,000 at the amfAR gala.
-Katherine Mingey