Friday, November 30, 2007
Imagine this likely scenario: You’re traveling on business. You arrive at your destination airport only to find that your bag has been lost. You have an afternoon meeting with colleagues, followed by a swanky dinner with clients. Without your luggage, you have nothing to wear and no time to shop. Not one to panic, you call ahead to your W Hotel. You order the DVF Emergency Fashion Kit and have it delivered to your room. Upon checking in, you find a versatile, gorgeous Diane Von Furstenberg dress, which you promptly slip into and voila- you’re ready to take on the town.
From May to July of 2007, 1 million pieces of luggage were lost, damaged, delayed or stolen during handling by U.S. airlines. Luckily, the fabulous Diane Von Furstenberg has stepped in to save the day and assuage the fashion fears of those who lose luggage while traveling. The designer has created her own DVF EMERGENCY FASHION KIT. The saving grace ensemble includes the Diane von Furstenberg's classic black wrap dress, with a thong and comes in neatly packaged garment bag. The dress is pure Diane: a simple collarless long-sleeved wrap in basic black that can be dressed up or down and can go from day to night according to the occasion. Made of non-wrinkle material, the classic Diane Von Furstenberg dress is utterly worry-free.
Once you’ve made the initial investment, the dress travels compactly and easily in a carry-on or purse. You’ll never be stranded with nothing to wear again! The dress is available in W hotel stores and retails for $320.
Available at: 172 W Adams (W City Center) or 644 N Lakeshore
(W Lakeshore) in Chicago or www.whotelsthestore.com
Posted by RunwaytoRetail at 9:36 AM