Heiress Lydia Hearst for Puma

Model Lydia Hearst is well known for her signature feminine flirty looks. PUMA is a company that rocks the fashion world with their sporty chic line. So, no pairing could be more perfectly complemented than that of Hearst with PUMA. The fashion icon has designed an exclusive holiday purse for the company, called the PUMA Lydia Holiday Bag, a newer version of her PUMA Lydia Bag. The trendy bag comes with more than just instant-style: it also features tons of cute accessories such as a silver metal carabineer to hold key rings. The bag comes in two hot color combinations for the winter: asphalt grey with chrome silver detailing and black with dazzling blue detailing, so you can match any outfit! Hearst has worked with PUMA since Spring 2007 when she starred in PUMA’s global launch event for French 77 in Monaco. Says Hearst, “Fashion is a living form of art. I love fashion, and I love art, and this has been an incredible opportunity for me to let my own vision come to life.” The bag will be available for purchase in PUMA concept stores worldwide from November 30^th through February 15^th, 2008 and will retail for $125. For more information, click here.
- Nora Silver