Monday, May 19, 2008

Pür and Simple

The Pür Minerals team was recently in the Chicago area to introduce our local beauty mavens to their product. We caught up with company president Joli Baker to find out more about the line.

Tell us about Pür Minerals.
Pür Minerals offers high-quality, mineral-based makeup and skin care products for all women, with all skin types and tones. No matter what your age, Pür Minerals is your makeup for life.

How are these products unique to the market?
Unlike conventional mineral cosmetics, Pür Minerals offers pressed makeup formulations for quick, easy application without the traditional mineral mess. We also feature many multi-tasking products to reinforce our philosophy that beauty should be pure and simple.

What are some of your best selling products?
The Pür Minerals claim to fame is the 4-in-1 Pressed Mineral Makeup, which is a foundation, powder and concealer with SPF 15. Mineral Glow, a golden bronzer, is one of our best-selling specialty powders. The Pout Plumping Lip Glosses, which contain Maxi-lip volumizer, are another customer favorite. One of our best-selling skin care products is Mineral Mudd Masque, a deep-cleaning facial mask that contains the detoxifying mineral Pascalite.

What is a product from your collection that every woman should have and why?
The 4-in-1 Pressed Mineral Makeup is a must-have combination of makeup and skin care. We refer to it as the “one-minute makeup miracle,” because it provides flawless coverage in 60 seconds or less. It’s also recommended by dermatologists and comes in shades to suit every skin tone.

What are you looking forward to teaching our Midwest ladies? Any tips for using your products?
The Pür Minerals 3D application method will help you Dip, Draw and Dust your way to flawless looking skin: Dip our Chisel Makeup Brush into the 4-in-1 Pressed Mineral Makeup; Draw circles with the brush in the lid of the compact; Dust on your face in downward strokes.


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