Monday, September 29, 2008

Fresh Faces in Fashion is Coming!

Sophia Reyes

Frei Designs

Elise Bergman

Blackberry and T-mobile are presenting the opening fashion show for Fashion Focus this year at Millennium Park on Wednesday, October 1st. There will be a cocktail reception featuring the evenings accessories (Sara Czosnyka - Samsara Design, Kate Michell - Twig Designs and Tonia Kim/Toki Collection). Following, there will be a runway show featuring six designers including, Elise Bergman,Eskell, Frei Designs, Sophia Reyes, and Shorty Clothing for womenswear and Phillip Sparks for menswear. This year’s Fresh Faces will feature collections from nine designers in total from the hottest accessories to next season’s “must have” items.

A surprise addition to this year's Fashion Focus is hometown hero Fall Out Boy’s, Pete Wentz, who has launched Clandestine Industries; a full-fledged lifestyle brand. Wentz is a new partner with Gen Art and Chicago’s Fashion Focus, and he will be the host of the event. Gen Art is focusing on promoting local artists and Fresh Faces in Fashion is known for showcasing the brightest emerging stars in the fashion industry and for launching the careers of many successful fashion labels.

Fresh Faces in Fashion’s title partners will be working with Gen Art to expand the exposure in Chicago by creating a micro-site capturing photography taken from the show delivered from cell phones from backstage, the runway, and the red carpet.

Gen Art and its partners are excited about the new faces they have brought on for Fashion Focus 2008 and expect something new and innovative.
-Katie Davidson

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