Friday, September 5, 2008

YSL's Manifesto

Yves Saint Laurent is putting out their Manifesto, but all anybody seems to care about is the packaging. Designer of Yves Saint Laurent, Stefano Pilati, has been producing his own magazine, Manifesto, for the last three seasons. Manifesto illustrates the complete Yves Saint Laurent collection in a very spectacular, artistic layout.

The Manifesto was created in order to focus the public on Yves Saint Laurent clothing, instead of just the high-priced accessories that push the most business, and therefore are always receiving the most magazine space and attention.

However, as much we love the clothes, the accessories have seem to won again this season – and how could they not when free tote bags will be given away holding this season’s Manifesto issues, 5,000 to be exact. The overall message of the mag seems to have been corrupted by its very purpose. The bag was supposed to be a complimentary gift to those who picked up the magazine, but it was all Yves Saint Laurent followers were raving about. Maybe next season they’ll wrap the magazine in a nice dress for us – that would certainly get us more focused on the clothing!
-Jackie Medler

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