I Am King

Diddy claimed his throne in Times Square with the launch of his latest fragrance I Am King. It's his second fragrance for men next to Unforgivable for the Sean John label. Didddy’s billboard debut was celebrated at the Ava Lounge in the Dream Hotel last Monday night, November 24^th with execs from Estee Lauder Co. and Macy’s Inc. The star arrived about an hour late as he sprayed his cologne on eager onlookers. Sean John I am King Men Eau de Toilette is a combination of “masculine freshness, sparkling fruits, and sensual woods.” This latest scent is now available at macy's, Sephora.com, and other select retail locations.
-Jackie Medler

Feeling the Pinch

Yes even Sean Diddy Combs, a man known for his lavish spending habits is also feeling the economic crunch as much as the next person. The business mogul was quoted as saying "Gas prices are too motherf*cking high. I've been flying back and forth to LA pursuing my acting career. If I fly back and forth twice a month, that's like $250,000 round trip. I'm back on American Airlines now... And I'm in coach!". Many business moguls can no longer afford to pay for their private jets, as fuel prices are soaring higher by the minute. Although, we don't feel too bad for Diddy. His new fragrance "I Am King" for men will launch in February of 2009 and is estimated to bring in over $100 million. We have a feeling he'll be back on his private jet in no time.
Desiree Masiela, UK Correspondent