I Am King

Diddy claimed his throne in Times Square with the launch of his latest fragrance I Am King. It's his second fragrance for men next to Unforgivable for the Sean John label. Didddy’s billboard debut was celebrated at the Ava Lounge in the Dream Hotel last Monday night, November 24^th with execs from Estee Lauder Co. and Macy’s Inc. The star arrived about an hour late as he sprayed his cologne on eager onlookers. Sean John I am King Men Eau de Toilette is a combination of “masculine freshness, sparkling fruits, and sensual woods.” This latest scent is now available at macy's, Sephora.com, and other select retail locations.
-Jackie Medler