Thursday, February 4, 2010

Twilight's Kellan Lutz for Calvin Klein

Calvin Klein launches their new line arriving at stores this month entitled Calvin Klein X Underwear. The ads will feature a consistent black and white photograph containing a large
eye-catching red X in each individual advertisement. For their new campaign, Calvin Klein will be using four different models, to express the many different personalities throughout the line. The chosen talent features: “Twilight” American actor Kellan Lutz, “True Blood” and “The Deep End” American actor Mehcad Brooks, Spanish tennis star Fernando Verdasco, and Asian soccer sensation Hidetoshi Verdasco. These stars were photographed by Mikael Jansson along with creative director Trey Laird. Print ads will appear in April, beginning with Vanity Fair on
March 9.
-Brittany Berryman

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