Monday, June 29, 2009

Intermix: The New Ad Campaign

Intermix has launched a decidedly more edgy ad campaign that hits fashion mags this July. "The images are grittier than one might expect from Intermix, incorporating black-and-white photography with watercolor graffiti, “to bring the edge in,” said chief executive officer Khajak Keledjian. Expect to see ads in mags like V Magazine and Paper and splashed on walls like street paintings in NYC. We can see it perfectly in Factio's (there are two stores here) summer print issue coming out July 25. Call us.

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