Tuesday, August 4, 2009

Harrods Builds Buzz with High Tech Ads

Known worldwide for selling high-class brands, Harrods in London recently has gotten attention for more than just their ritzy clothing. The uber-stylish department store reached out to Monster Media to develop high tech ads, complete with film and music, to pump up the buzz around many of the world's top products. These eye-catching ads can be found in their storefront windows. With such a high foot traffic location like storefront windows located on bustling Brompton Rd., it comes as no surprise that these ads are generating a lot of buzz. The partnership between Monster Media and the famous retail store officially kicked off on June 26 and will continue to run video projection through the end of the year promoting many top companies, including: Land Rover, Spain, Qatari Diar, Veneto and Harrods Christmas.
-Tracey Johnsen

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