77Kids, a New Chic Line for Kids

American Eagle Outfitters announced the e-commerce launch of its new brand for kids, 77kids by American Eagle. The collections includes everything from denim to fleece to dresses to accessories similar to garments you would see in the American Eagle stores. All items are available online beginning today at www.77kids.com. Brands that are included in this line are 77washTM and 77softTM which has guarantees to maintain size, shape and quality and to be extremely soft and comfortable through dozens of washes. All pieces purchased are guaranteed free shipping and free returns.

President, Chris Fiore, wants parents to get as much out of these clothes as the kids. That’s why he is adamant on the guarantees of washes and returns. These clothes are stylish yet durable for kids wear and tear. The 77kids websites has a lot of extra amenities offered. 7 “Gotta Have Outfit” is a feature that displays seven different outfits on the kid models. This allows kids to get inspiration and visually see what certain pieces can go together. Size Wizard is a step by step listing of how to properly get measurements and then what sizes of 77Kids coincide with those measurements. These feature is handy when it comes to getting the correct sizes for children. All sizes can range from store to store so no one really knows exactly what size they are in a specific store.

77kids by American Eagle, offers on-trend, high-quality clothing and accessories for kids ages two to 10. American Eagle Outfitters was founded in 1977, which is the inspiration for the 77kidsTM name. The new brand will draw from the strong heritage of American Eagle Outfitters, with a point-of-view that’s thoughtful, playful and real. Like American Eagle clothing, 77kids will focus on great fit, value and style.
-Katie Davidson