Surf’s Up!

Just as Thakoon is flying off shelves, our favorite discounter has something new in store for us: the next Go International designer to serve the masses will be surfer-turned-designer Tracy Feith. Expect the line to look as you expect from this sunny designer. The color palette consists of lollypop red, Persian turquoise, sea foam green, neon orange and pink, and Saturn lime. The inspiration board for this line is crowded with ‘generations of beach goers, bathing beauties of the fifties and Hawaiian-style painted flowers. The broad line is described as ‘eclectic yet ‘for the beach and the office’ by the designer himself and will consists of 60 pieces including shorts, swimsuits, tops, jackets, pants, and dresses in 15 original prints. The prices will range from $14.99 to $44.99, except for the cropped leather jacket that will retail at $139.99, which, at Target, equals decking out your whole kitchen/re-decorating your bedroom… The collection hits stores May 17, just in time for Hampton-goers in need of a print tube top. Personally, we're very curious to see what you can wear to the beach AND to the office…
-Chloé van der Wel