Monday, January 19, 2009

Tempering the Runway

Temperley London will be missed in the runway show lineup, but unlike others who are bowing out, they have been preparing a full-scale digital presentation of its fall 2009 collection.

Temperley worked with an international creative team of directors, photographers, and video artists, including Milk Studios. The final films will accompany live Temperley London presentations, which will be displayed in each fashion capital.

“From an economic and environmental point of view, it has become more and more difficult to support the constant global travel schedule for fashion sellers, buyers, and press,” said Lars von Bennigsen, CEO of Temperley London. “By employing cutting edge technology and talent, the four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges.” The first of these presentations will debut during NY Fashion Week, with an installation at Milk Studios.
Chloé van der Wel

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