So Rodarte jumped on the advertising bandwagon. We understand that desperate times call for desperate measures, especially when you’re selling $3,000 leather jackets. Their ad for Spring 2009 has been spotted in the latest issue of V Magazine (page #58).
The newest ad shows a model from behind, wearing a backless dress with gloves and those fabulous diamond cutout leggings. The brands name is written across the top in a strong font with a rainbow tint. Subtle, clean, detailed and serene- we love it.
Model and photographer are still unknown at this point in time. This shows how much the ad is actually about the clothing instead of a famous model. Outside of the model being photographed from the back, the Rodarte name covers her face. The brand keeps it a mysterious image, even in the commercial world of magazine ads.
- Chloé van der Wel