Dreaming with Tommy Hilfiger

Tommy Hilfiger is set to make women dream this February 2008 with a new fragrance, titled Dreaming. "The original tommy girl fragrance was created for a younger girl who wanted to express her declaration of independence. To this day, both tommy and tommy girl remain top-sellers across the globe. We anticipate that Dreaming will appeal to her more grown up counterpart," says Veronique Gabi-Pinsky, President of Aramis and Designer Fragrances.

The ad campaign was shot by renowned photographer Camilla Akrans at Pier 59 Studio in Chelsea Piers in New York City with swiss model Mona Johannesson. The timeless shots will be used for his spring '08 advertising plans in high-end fashion glossies across the board that will be accompanied by tv ads. "This spring's advertising campaign is a throwback to iconic imagery from Hollywood's heyday," said Tommy Hilfiger. "Hollywood icons like Marilyn Monroe, Audrey Hepburn, Jackie O and Grace Kelly have always been a source of inspiration for me. Our model, Mona, embodies this iconic beauty by exuding the sensuous, seductive, yet playful nature of a woman," he adds.

We loved the fragrance which is a mix of captivating peach, soft petals of freesia, tuberose and white hibiscus and seductive white woods and orris. Stay tuned for this new scent at www.tommy.com.