Simply Adam

Adam Lippes, the designer you know from adam+eve just opened a flagship store recently in New York, and has changed the name of his line to simply "Adam." Lippes has had tremendous succcess with his line since starting in '04. He previously held the title du-jour for Oscar de la Renta (he was the youngest person ever to hold the position of creative director for a leading international design house where he worked from 1996-2003, involved in various aspects of the business, including licensing, sourcing, marketing and business development).

Now successfully delving into his own line, Adam, Lippes is truly recognized in the fashion industry as hugely talented. The line, launched in the spring of '04, is already making major waves. With what started as a contemporary underwear and sportswear concept for men and women, is getting major kudos for the ready-to-wear line.

We've even been lucky enough to interview Adam, here are some of our favorite quotes from him that will never go out of style:

Who is the Adam customer?
Adam Lippes: I'd like to think it's quintessential, universal, everybody. If there's one thing in everyone's wardrobe, it's a tee-shirt and a pair of jeans. It's so much a foundation. I think our customers appreciate refined, yet stylish clothes and clothes that can really take you anywhere, from day into night.

Describe your own signature style. Does it match the style within your collection or is it a little bit different?
Adam Lippes: My signature style is very, very similar. A great pair of pants and a white tee-shirt and of course a great sweater; a lot of cotton, that's my style now. It's very much me. I have to be happy wearing it.

What does global style mean to you?
Adam Lippes: I think fashion today is global in every which way. It carries itself throughout. The customer is so educated today. We're starting to get sold around the world now, in Australia, Hong Kong, Germany, Austria, London, and Canada of course.

What other fashionistas have told us about Adam:

"Adam is the quintessential rising star of American design. His unique perspective on couture mixed with modern is exemplified in his collections. He is the one to watch," says Eva Jeanbart-Lorenzotti, Founder and CEO of Vivre

In New York, shop Adam Lippes at 678 Hudson (between W. 13th and W. 14th), online, visit www.shopadam.com.