Wednesday, June 11, 2008
Louis Vuitton has a new ad campaign featuring filmmakers and father and daughter duo Francis Ford Coppola and Sofia Coppola. Shot in the countryside of beautiful Buenos Aires by Annie Leibovitz, this breathtaking ad is both visual and dynamic. Pietro Beccari, Louis Vuitton Senior VP of Communication and Marketing, explains the new campaign. "This beautiful visual is a significant new addition to the core values campaign. Not only does it capture the unique quality of a father-daughter relationship, in which both are enriched by a shared experience, but it also evokes the heritage of Louis Vuitton with its suggestion of know-how being passed from one generation to the next."