Runway to Retail: Michelle Levelle Launch Party

Wednesday, June 25, 2008

Michelle Levelle Launch Party

Michelle Levelle with models

On a perfect sunny evening last Thursday, a whirlwind of guests gathered on the glittering rooftop terrace at 63 E. Lake St to fete the much anticipated Michelle Levelle Boutique opening a few floors below. The rooftop held stunning views of downtown, rivaled only by the sparkling jewelry and scintillating dresses worn by Elite's promo models as they made their way through the crowd wearing the de rigeur European and Asian lines stocked by Levelle. Michelle Levelle offers a unique and diverse collection of cutting-edge international designers and custom creations by Michelle Levelle Couture.

This one of a kind, luxury boutique is right at home in Chicago’s downtown. In addition to her own custom creations, Levelle stocks a multitude of sought after lines that were, until now, difficult to find, stateside. Take for example the hot Malene Birger line, which is exploding in Europe and Asia and has caught the eye of British Vogue, German Elle and many others. Now, thanks to Levelle and her boutique, Chicagoans can finally get ahold of the European trendsetters without leaving town. Other high-end lines from Europe include the German Nicowa and the Scandinavian Designer’s Remix Collection by Charlotte Eskildsen.

Operating under the motto, “From the Runway to the Jetway, Always Land in Style,” everything about the store indulges the jetsetting professional woman of style. The elegant boutique operates by appointment only- so call before stopping in. As dusk descended on the city and the skyscraper lights began to twinkle, champagne flowed, Melting Pot chocolate fountains rippled and the sound of laughter filled the air as emboldened guests abandoned their heels to dip their pedicured toes in the roof’s lounging hot tub. Now that’s indulgence at its best.