Mizrahi to be Creative Director for Liz Claiborne

Isaac Mizrahi will now be the creative director behind Liz Claiborne and will oversee design and marketing for women's apparel, accessories and licensing agreements. Mizrahi has already had tremendous success with his line at Target and the Claiborne brand is hoping that his success will transform over to their brand. "We are thrilled to welcome Isaac to our team and believe that his innovative design sense and widespread appeal will breathe new life into the Liz Claiborne brand," William L. McComb, chief executive officer of Liz Claiborne Inc., said in a statement. "It is certainly no secret that the brand has been lacking a clear and cohesive vision and has languished as a result. With this appointment, we are taking a major step towards our goal of creating irresistible product that will provide today's discerning woman with a compelling reason to buy."