It has been announced that to give the Karl Lagerfeld brand more presence in the United States there is a new director of marketing and public relations, Beth Shapiro.
Jessica Stam in Karl Lagerfeld fall 2008
Shapiro was previously the director of public relations for Marchesa and has held positions at several other fashion companies, which include Alison Brood Public Relations. She will be responsible for directing international communication with licensed partners, as well as overseeing all public relations efforts for the Karl Lagerfeld brand within the United States.
Over at Calvin Klein they have recruited the vice president of communications from Oscar de la Renta, Nacole Snoep.
Karlie Kloss in Calvin Klein fall 2008
Snoep has been working at Oscar de La Renta since 2005 overseeing all product categories, as well as celebrity, media placement and special events. Prior to that, she worked in publicity with Michael Kors, Sergio Rossi and Polo Ralph Lauren.
-Katherine Mingey
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