RUNWAY TO RETAIL: For the first U.S. store for Tanishq, what made the company choose
RTR: How is the jewelry of Tanishq unique to the
RTR: What are people most surprised to know about the brand?
BB: Tanishq offers a new experience in shopping for jewelry by connecting with the customer. This can be seen in the attention to detail, fine craftsmanship and the innovative approach to the retail environment, which surprises guests and encourages exploration. The retail space has a unique atmosphere that allows guests to browse at leisure and discover the inspiration behind each piece. In addition, storytellers are present to tell guests about the philosophy and creativity behind the brand. The storytellers have had a unique experience, as they have visited