Thursday, July 17, 2008

Marc Jacobs + The Elysian = MJ Lovin' in Chi-Town

Marc Jacobs fall 2008


The Elysian


Chicago's been waiting on its heels for the completion of the 60-story Elysian skyscraper on Rush and Walton. It's already promising utmost luxury: the extravagant hotel, the five-star restaurant with celeb chef Charlie Trotter, and 51 sought-after condominiums. And just when it seems like the Gold Coast can't get any better, the ultimate wild child of American fashion comes storming in to make his mark – or shall we say, Marc.

That's right, ladies and gents. Marc Jacobs International just signed a 10-year agreement with First Elysian Properties for a Marc Jacobs Collection boutique in the Elysian Chicago.

The announcement was made yesterday, and Mario Tricoci, a principal of Elysian Hotels and Resorts, expressed his excitement, which is soon to be shared by every shopper in Chicago:

"We are delighted to add this important dimension to our property as well as to the hotel guest experience, and look forward to an exciting synergy between the Elysian Chicago and Marc Jacobs International. We have gone to great lengths to align ourselves with brands that share our passion for excellence and dedication to service in the luxury category. Marc Jacobs International clearly shares this passion."

We can already see the hordes of fashionistas migrating from the recently opened Wicker Park Marc by Marc store to pay credit card homage at the new and glorious 2,700-square-foot shrine for some serious MJ lovin'. If that's not worth a trip to Chicago, nothing is.
-Grace Bahk

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